Glow Pros Academy

The price you can defend

Five lessons and a pricing calculator you keep. For practitioners who are busy, competent, and quietly unsure whether the numbers actually work.

£79One payment. Yours to keep.
Get the calculator

Credited in full against Glow Mastery within six months.

Or read the first lesson free before you decide

The problem

You know you are undercharging. You do not know by how much.

Almost every practitioner set their prices the same way. You looked at what the place down the road charges, adjusted a little for nerve, and that became the price list.

It has probably not changed much since. Meanwhile the rent went up, the consumables order went up, and if you employ anyone, so did National Insurance and the National Living Wage.

So the month feels harder than it used to while the diary looks much the same. That is not a marketing problem and it is not a mindset problem. It is arithmetic nobody ever showed you how to do.

Not what could I charge. What must I charge before this stops working.

What it is

Five lessons, and the thing you keep afterwards

Self-study, in the same format as the mini modules. Read it in an evening or work through one lesson a week. No calls, no cohort, no schedule to keep up with.

I
What a treatment actually costsSeparating what happens because a client came from what happens anyway. Most price lists were built on the first and ignore the second.
II
Contribution per hourThe only measure that compares a three hour appointment with a forty minute one honestly, because the hour is the thing you are really selling.
III
What the building costs before anyone arrivesFixed costs, bookable hours, and the cost per available hour that every price has to clear.
IV
Break-even, with the what-ifsThe point in the month where the business starts paying you, and what happens to it if a machine breaks or a month goes quiet.
V
Raising a price without losing the roomWhat actually happens to bookings, how much attrition a rise can absorb, and the words to use when you tell people.

The artefact

A five-tab calculator, built to stay on your desktop

This is the part that matters. Not a worksheet you fill in once and file, but a working spreadsheet you open every time you add a treatment, price a course, or wonder whether a machine will pay for itself.

Treatment costingLine by line, per treatment
Contribution per hourCompare anything against anything
Fixed costsCost per available hour
Break-evenWith sensitivity modelling
Price riseAttrition tolerance

It will not tell you what to charge. It shows you what each option does, so the decision is yours and you can explain it to anyone who asks. That is what defensible means, and it is the difference between a price you picked and a price you can hold.

Who it is for

This is built for you if

  • You are three or more years in and the money does not match the effort
  • You have never worked out what an hour of your space costs
  • You sell courses or blocks and have never tested what they earn
  • You have not changed your prices in over a year
  • You drop your price when someone hesitates and would rather not

Aesthetics, skin, laser, SPMU, lashes, massage, weight management. The arithmetic is the same whichever room you work in. Every worked example comes from a real clinic.

One thing worth knowing.

If you go on to join the full Glow Mastery Programme within six months, the £79 comes off in full. So this is not a smaller version of something you would have to buy twice.

Who wrote it

Somebody who runs a clinic, not a coaching desk

I am Amelia Moore. I have run an aesthetic and wellness clinic for over five years, and I studied business management to degree level at the University of East Anglia. Which meant I spent a long time learning the theory, and a longer time finding out which parts of it survive contact with a treatment room.

Every number in the worked examples is a real number from a real business. That is the whole reason this exists rather than another course written by somebody who has never had to price a Tuesday.

Work out what you should actually be charging

Five lessons, a calculator you keep, and a price you can explain to anyone who asks.

Get it for £79

One payment. Credited against Glow Mastery within six months.

Not sure yet? Read the first lesson free.

Glow Pros Academy is the business education for practitioners across the UK aesthetic and wellness field. Trading as Truth Non-Surgical & Wellness Ltd.